The person behind the systems

Builder.
Founder.
Strategist.

I've been building on the web since 2010, working with clients since 2017. What I do today started with a simple conviction: most digital work is more complicated than it needs to be, and less systematic than it could be.

2010
Started on the web
2017
First client work
50+
Systems delivered
4
Countries served
4
Languages spoken

How I think

On building
things that last

Most websites are built like brochures. They look good at launch and slowly become a liability — slow, hard to update, invisible to search, and completely disconnected from the business systems around them.

I build differently. Every project is treated as infrastructure — something that should work harder over time, not require constant maintenance just to stay functional.

That means clean code over clever frameworks. Schema markup from day one. SEO baked in, not bolted on. Content that compounds. Automation that removes human bottlenecks. And architecture that a developer five years from now can read and extend without wanting to rewrite it.

I work at the intersection of design, development, language, and systems thinking — because good digital infrastructure requires all four.

Background

HOW I GOT HERE

2010
First contact with the web

Started building on the web as a self-taught designer and developer — HTML, CSS, early WordPress. Discovered that the most interesting problems were at the intersection of language, design, and systems.

2017
First client projects

Began working with businesses formally — WordPress builds, SEO, brand identity. Clients in Istanbul first, then London and the Americas. Learned that most client problems were systems problems in disguise.

2020
Specialisation deepens

Moved deeper into WooCommerce engineering, technical SEO, and custom plugin development. Started building with PHP 8.x and PSR standards — architecture first, not just features.

2022
iqsir.com — AI digital agency

Founded iqsir.com as a global AI digital agency brand, with AEO (Answer Engine Optimization) as a core differentiator. One of the earliest practitioners applying structured data and entity SEO specifically for AI search citation. Full public site goes live April 2026.

2023
lingody.com — language learning platform

Building lingody.com — a language learning platform drawing on my multilingual background in Turkish, English, Persian, and Ottoman Turkish. Not yet in public launch.

Now
Systems builder — globally

Working with clients in London, the Americas, and Istanbul. Services span WordPress development, WooCommerce engineering, SEO & AEO, AI automation, monthly retainers, and translation. All connected — all compounding.

Tools & stack

WHAT I BUILD WITH

Development
WordPress 6.x PHP 8.1 / 8.2 WooCommerce REST API Composer / PSR-12
Frontend
Semantic HTML5 CSS / Sass TypeScript React (blocks) Vite build system
SEO & AI
Schema.org / JSON-LD AEO infrastructure OpenAI API Python pipelines Ahrefs / GSC
Infrastructure
LiteSpeed / cPanel Redis object cache Cloudflare CDN Git / GitHub Docker (dev)

Languages

Speaking across
cultures,
not just markets

Language is not just a service I offer — it's how I think. Growing up at the intersection of Turkish, Persian, and Ottoman cultural traditions shaped how I approach communication, translation, and multilingual architecture.

Turkish Anadil Native
English The language of reach Fluent
Persian فارسی Fluent
Ottoman Turkish عثمانلى Proficient
Arabic العربية Basic

My own projects

WHAT I'VE BUILT FOR MYSELF

iqsir.com

A global AI digital agency brand offering SEO, AEO, WordPress development, and AI automation services. The agency side of the work — larger engagements, thought leadership on AI search. Full public site: April 2026.

iqsir.com — launching Apr 2026
lingody.com

A language learning platform built on my multilingual background — Turkish, English, Persian, and Ottoman Turkish. Both a product and a technical proving ground for multilingual WordPress architecture. Not yet in public launch.

lingody.com — coming soon
theaigrail.com

The AI Grail — an independent model intelligence index: searchable leaderboards and benchmark slices (reasoning, coding, vision, language), provider comparison, head-to-head scores, filters, and an editorial surface — typography-led, data-dense UX built as its own product.

Visit theaigrail.com

WANT TO WORK TOGETHER?

Tell me what you're building. I'll tell you how I'd approach it — and whether we're a good fit.