What is AEO (Answer Engine Optimization) and why it matters
Definition
Answer Engine Optimization (AEO) is the practice of structuring web content so AI assistants and answer engines can extract, verify, and cite it accurately—alongside classic SEO for Google, Bing, and Yandex.
Ship fixes with technical SEO, AI SEO, schema optimization, and content optimization—implementation and audits, not only this automated check.
About Maksut — context on who builds this tool.
AEO focuses on machine-readable structure: entities, JSON-LD, logical headings, and clear authorship.
That helps systems like ChatGPT, Perplexity, Copilot, and Google AI Overviews attribute facts with less ambiguity.
Strong teams treat SEO and AEO as one pipeline: humans get scannable copy; machines get consistent schema and crawl-clean HTML.
How to read your AEO score
0–39 — Fragile
Major structural or trust gaps; high risk of being skipped or misinterpreted by crawlers and AI summaries.
40–69 — Baseline
Readable for humans but inconsistent machine signals; prioritize schema, headings, and proof of expertise.
70–89 — Strong
Solid answer-engine hygiene; refine entity clarity, internal links, and freshness to compete in tough queries.
90–100 — Excellent
Rare in the wild; maintain as templates change and as AI systems update retrieval behaviour.
Classic search (Google, Bing, Yandex) vs AI search engines
- Web search shows ranked links and snippets for a query.
- Many AI interfaces synthesize several sources into one narrative.
- You still need retrieval + trust: pages must be fetchable, parseable, and citation-worthy.
This checker surfaces gaps that hurt both SERP visibility and AI citation potential.
No automated tool guarantees top rankings or an AI recommendation—competition, language, backlinks, and intent decide outcomes.
What this AEO score tool measures
In URL mode we fetch public HTML; in text mode we analyse what you paste.
Signals include JSON-LD shape, heading hierarchy, FAQ/HowTo patterns, robots and canonical hints, HTTPS behaviour, readability proxies, internal links, and E-E-A-T cues (author, organization, freshness).
You get a weighted 0–100 score, categories, and fixes. Optional AI commentary is advisory—validate with a human for YMYL or regulated industries.
Methodology & limitations
- Server-side fetch: heavy JavaScript sites, bot blocks, or geo gates may differ from a user’s browser.
- Scores are heuristics—not official Google, Microsoft, Yandex, or AI vendor ratings.
- Use paste mode for drafts; never submit secrets or disallowed personal data.
What the score categories mean
- Schema & structured data — Valid JSON-LD, Article/FAQ/HowTo-style graphs, rich-result readiness, and whether SpeakableSpecification or a `speakable` property appears (voice search / Google Assistant-oriented signals). Strong schema helps models and search features attach facts to your page.
- Content & headings — One clear H1, logical H2/H3 outline, sufficient depth, and readable text. Clear structure is easier to chunk for summaries and citations.
- Technical & crawl — Robots meta, canonical, HTTPS, response time hints, and basics that affect whether your page is eligible to be fetched and trusted.
- Trust & E-E-A-T — Author, publisher, “about” links, and freshness signals. These reduce ambiguity about who stands behind the content.
- Internal linking & discovery — Enough internal links so crawlers and models can relate this page to the rest of your site and topical clusters.
References & further reading
Independent resources on helpful content, structured data, and how search systems use markup (not endorsements of this tool):
Frequently asked questions
What is an AEO score?
Is AEO the same as traditional SEO?
Will a high score guarantee top 3 rankings or AI recommendations?
Is this AEO visibility checker free?
How does the tool analyse my page?
Does the checker evaluate voice search readiness?
Can I check pages behind a login or paywall?
How is this different from Lighthouse or PageSpeed Insights?
What data is stored when I run a check?
Who maintains this AEO checker?
Why trust this checker
It is maintained by Maksut — WordPress engineering, technical SEO, and AEO implementation in production, not only in slides. Read more on about or go deeper with SEO & AEO services.