Service 02 of 06

WooCommerce Plugin Development
Engineered, not patched.

Custom WooCommerce plugin development when the plugin stack can't do it. Most WooCommerce problems come back worse when patched. We fix them permanently.

Keep your store running with WooCommerce care plans or our broader maintenance retainer.

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Plugin architecture — layered correctly

Service Provider DI Container
Domain Logic Pure PHP
WC Hooks Layer Actions & Filters
REST API Bridge WP REST
Admin Interface Settings API

Real projects

WooCommerce systems
already in production

Currency Engine
WC Multi-Currency → TL

Problem: Clients pricing products in USD/EUR but needing real-time Turkish Lira equivalents displayed — no existing plugin handled this edge case cleanly.

Custom plugin fetching live exchange rates, displaying TL equivalents on product pages and cart, with admin-controlled margin buffers and rate refresh intervals.

Contract Automation
WooCommerce Legal System

Problem: B2B client needing signed contracts generated automatically at checkout — one per order, tied to buyer identity, stored as PDF.

Full contract management plugin: PDF generation at order completion, contract storage per order, admin dashboard for contract status, and automated email delivery with signed document attached.

Influencer CRM
Application → Profile Pipeline

Problem: Influencer agency managing hundreds of applications via contact forms — manually copying data to user profiles, losing records.

Custom plugin with one-click application-to-influencer conversion, CPT meta boxes, admin logging, SMTP-backed email confirmations, and bulk management interface.

E-commerce Theme
Safflower.net Full Build

Problem: US cold-pressed oil brand needing a WooCommerce store that felt premium — not generic — with full email template customisation and legal compliance pages.

Custom GeneratePress child theme: 51 files, all WooCommerce templates overridden, custom email templates, legal pages, and auto-page creation hook on activation.

Results

+18% conversion (checkout flow)
2000+ orders processed (currency plugin)
12k+ invoices generated (contract system)

What I build

SIX TYPES OF
WOOCOMMERCE WORK

01
CUSTOM PLUGINS

End-to-end plugin development for any WooCommerce feature your business needs. PSR-12, DI container, full documentation.

02
CURRENCY & PRICING

Multi-currency display, real-time exchange rates, geo-based pricing, custom discount logic, and margin-aware rate buffers.

03
CHECKOUT FLOWS

Custom checkout fields, conditional logic, order meta, B2B vs B2C routing, and payment gateway integrations.

04
EMAIL TEMPLATES

All WooCommerce email templates rebuilt to match your brand — transactional, order confirmation, shipping, and custom triggers.

05
ADMIN TOOLING

Custom order management screens, bulk action tools, CPT-based CRM layers, and admin logging for high-volume operations.

06
PLUGIN AUDITS

Existing plugin review — performance profiling, SQL query optimisation, Redis cache configuration, and refactoring to PSR standards.

Custom WooCommerce plugins often integrate with AI automation pipelines for content and reporting.

Architecture

HOW EVERY
PLUGIN IS
STRUCTURED

No globals. No singleton patterns. No modifying WooCommerce core files. Every plugin uses the same layered architecture — predictable, testable, upgrade-safe.

01
Service Provider
All dependencies wired up via a DI container at bootstrap. No global state, no static calls.
02
Domain Logic
Pure PHP classes handling business rules — decoupled from WordPress and WooCommerce internals.
03
WooCommerce Hooks Layer
All WC integration via official actions and filters. Zero core file modifications — update-safe forever.
04
REST API Bridge
Custom endpoints where needed, registered via register_rest_route() with full schema validation.
05
Admin Interface
Settings pages, meta boxes, and list table columns built with the WordPress Settings API — no custom frameworks.

How it works

FROM PROBLEM
TO PRODUCTION

01
REQUIREMENTS

Map the exact business logic — inputs, outputs, edge cases, admin needs. Architecture decided before code is written.

02
STAGING BUILD

Plugin built on a staging environment matching your production stack. Full access throughout development.

03
TESTING

Compatibility testing across WooCommerce versions, edge-case order flows, and performance profiling under load.

04
DEPLOYMENT

Production deployment, Git repository handover, full documentation, and optional retainer for ongoing maintenance.

Case studies

Commerce outcomes delivered

01

WooCommerce currency system

Problem
Off-the-shelf currency plugins could not satisfy legal and margin rules.
Solution
Custom currency engine with API rates, admin margins, and localized displays.
Result
18% conversion lift after checkout friction was removed.
02

Checkout compliance flow

Problem
Contract acceptance and tax validation were inconsistent during checkout.
Solution
Custom validation layer and dynamic checkout fields tied to order context.
Result
Manual order review workload dropped by more than half.
03

Wholesale ordering portal

Problem
Large catalogs caused slow filtering and abandoned bulk orders.
Solution
Purpose-built query optimization and fast faceted filtering components.
Result
Average order value increased with faster product discovery.
04

Subscription renewal stack

Problem
Renewal failures and edge-case retries hurt recurring revenue.
Solution
Custom retry logic and payment-state observability inside WooCommerce.
Result
Recovered revenue improved with fewer failed renewals.

Common questions about WooCommerce development

Custom WooCommerce plugin development is scoped to your requirements: a single feature (e.g. checkout customization) starts lower; full currency engines or contract systems are larger projects. Get a fixed quote after we define scope — no hourly surprises.

Cost depends on checkout complexity, pricing logic, integrations, and migration scope. You get a fixed scope with milestones before development begins, so your team can approve budget confidently.

Yes. Typical scope includes checkout UX optimization, pricing/offer logic, cart friction removal, and trust improvements. These changes are prioritized around revenue impact, not only visual changes.

Yes. I build custom WooCommerce logic for regional pricing, multi-currency display, tax rules, B2B/B2C conditions, and contract-aware checkout flows without editing WooCommerce core.

Focused improvements can ship in 2-4 weeks; larger commerce systems generally take 4-8 weeks or more. Timeline is finalized after discovery and technical mapping.

Yes. Migration plans include product/attribute integrity, redirect mapping, payment and shipping regression tests, SEO parity checks, and monitored cutover to reduce downtime risk.

Yes. After launch, we can continue with a maintenance/growth cadence for updates, bug prevention, conversion experiments, and SEO/AEO/GEO improvements tied to revenue goals.

Commercial intent SEO

How WooCommerce pages win high-intent AI search traffic

AI assistants increasingly answer product and comparison queries before users open category pages. Commerce SEO now requires retrieval-ready product context, not just ranking.

Read more Read less

Commerce pages that convert after AI discovery

Transactional users ask multi-step questions such as best option under budget, regional pricing, or delivery speed. Pages that answer these directly with structured sections are cited more often.

Voice behavior is heavily utility-driven in commerce. Natural-language headings and concise answer snippets around fulfillment and policy terms improve match quality for spoken queries.

For sustainable growth, combine technical stability with content governance: consistent schema, canonical discipline, and frequent refresh of product-level intent sections.

GOT A WOOCOMMERCE
PROBLEM TO SOLVE?

Tell me what the plugin stack can't do. I'll build the thing that fills the gap — cleanly, permanently, and without breaking anything else.

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