Notes from the build
Practical writing on WordPress, WooCommerce, technical SEO, AI search and the digital infrastructure behind customer journeys. No fluff — just what I've built and what I've learned from it.
A practical method for tracking whether Perplexity names your brand, links to your website and uses third-party sources that influence…
A practical, repeatable method for measuring whether ChatGPT mentions your brand, which competitors it recommends, how accurately it describes you…
Extraction-first pages: answers, schema, entities & crawl access To appear in AI search results—Google AI Overviews, ChatGPT Search, Perplexity, and…
A practical, evidence-led guide to making public content eligible for ChatGPT Search, separating crawler controls from training choices, and measuring…
A cross-platform measurement model for seeing where your brand is mentioned, recommended or cited—and turning the evidence into market-specific SEO,…
A buyer-focused comparison of AI search analytics platforms for monitoring visibility across ChatGPT, Google AI, Gemini, Perplexity and other answer…
A plain-English guide to earning accurate, useful visibility across Google’s AI search features, ChatGPT Search and other answer experiences—without replacing…
A practical 2026 measurement system for separating identifiable AI-assistant referrals, Google AI search impressions, crawler access and qualified commercial outcomes.…
The 2026 Playbook for Smart Speakers, Voice Assistants, and Conversational AI Voice Search Answer Engine Optimization (Voice AEO) is the…
Governance, Automation, and International Scale for 100K+ Page Websites Enterprise Answer Engine Optimization (Enterprise AEO) is the discipline of implementing…
An evidence-led implementation guide for turning customer questions into useful, attributable pages—and measuring how those pages perform across Google’s AI…
Plugins, core shortcodes, pay-without-login snippets, custom endpoints, CheckoutWC, and carrier tracking—without forcing account creation By default, guest checkout customers often…