Notes from the build
Practical writing on WordPress, WooCommerce, technical SEO, AI search and the digital infrastructure behind customer journeys. No fluff — just what I've built and what I've learned from it.
Anthropic is rolling out machine-readable watermarking for Claude-generated text. New models released under the new transparency regime are designed to…
A current, source-backed policy guide for separating AI search crawlers, training crawlers and user-triggered fetchers without breaking WordPress, Google Search…
A practical implementation guide to connected Schema.org nodes, stable identifiers, WordPress ownership and validation—without claiming that a graph guarantees rankings…
A practical comparison of traditional search optimisation and answer-engine work—where the disciplines genuinely differ, where they overlap, and which actions…
Algorithmic Content Sourcing: The mathematical reality of how Google identifies synthetic text, handles AI adoption rumors, and measures information gain…
A practical correction playbook for wrong pricing, invented features, outdated company details, entity mix-ups and misleading AI summaries—without pretending that…
Gemini AI Mode Optimization: Advanced frameworks for securing citations in Google’s multi-step agentic research loops. To optimize for Gemini Deep…
A repeatable workflow for monitoring whether the Gemini app names or recommends your brand, which related sources it shows and…
A practical guide to making public pages available to Perplexity, improving source usefulness and measuring citations, referral traffic and qualified…
The 2026 Guide to Getting Your Local Business Recommended by ChatGPT and Google Gemini To rank in AI “near me”…
A buyer-focused comparison of ChatGPT brand monitoring tools, including what each category measures, which questions to ask before buying and…