Notes from the build
Practical writing on WordPress, WooCommerce, technical SEO, AI search and the digital infrastructure behind customer journeys. No fluff — just what I've built and what I've learned from it.
A 2026 takeover checklist for developers inheriting a WordPress site they did not build: ownership, backups, code provenance, plugin/theme risk,…
A Google-specific guide to eligibility, content quality, crawler and preview controls, Search Console measurement and the tactics Google explicitly says…
A 2026 build-vs-buy framework for deciding when another WooCommerce extension is the smart choice—and when plugin stacking, proprietary workflows or…
A 2026 architecture guide for connecting WooCommerce to SAP, NetSuite, Microsoft Dynamics, Sage and other ERP systems without creating duplicate…
A practical 2026 framework for auditing how a brand is discovered, described, mentioned, cited and recommended across ChatGPT, Google AI…
A practical guide to the difference between SEO backlinks, ChatGPT source links, brand mentions and referral visits—and where AI genuinely…
A practical guide for UK businesses comparing custom plugin quotes: define the workflow, estimate the work in GBP and understand…
A UK budgeting guide for store owners comparing monthly maintenance, checkout support and ongoing care. Maksut WooCommerce Care starts at…
A UK budgeting guide for new WooCommerce stores, rebuilds, migrations, checkout work and business-system integrations. WooCommerce development costs in the…
Anthropic is rolling out machine-readable watermarking for Claude-generated text. New models released under the new transparency regime are designed to…
A current, source-backed policy guide for separating AI search crawlers, training crawlers and user-triggered fetchers without breaking WordPress, Google Search…